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Game Changing Martin

We need to get this news out there, it will lead to a huge shift in
behaviors. Could be a tipping point for the whole sem web.

Hats off ...

Steven

On Thu, Dec 10, 2009 at 5:40 AM, Martin Hepp (UniBW) <
martin.hepp at ebusiness-unibw.org> wrote:

> Dear all:
>
> In his talk at the Search Engine Strategies 2009 conference in Chicago this
> week, Jay Myers, Lead Web Development Engineer for Best Buy, Co., Inc.,
> reported very surprising effects of adding GoodRelations and RDFa to their
> products pages:
>
> *1. GoodRelations + RDFa improved the rank of the respective pages in
> Google tremendously. *
>
> In fact, if you try the query "BestBuy Ferris Bueller" on Google, then the
> page
>
>     http://products.semweb.bestbuy.com/y/products/7590289/
>
> comes on rank # 1 ahead of the much more established page
>
>
> http://www.bestbuy.com/site/Ferris+Bueller%27s+Day+Off+-+DVD/7590289.p?skuId=7590289&id=47476
>
> This indicates a strong effect of GoodRelations + RDFa on Google's
> appreciation of a page. It is particularly surprising since the age of a
> domain has now a huge influence on ranking in Google (older ones get a much
> higher ranking), and the semantically augmented one is only something like
> eight weeks old.
>
> *2. Jay also reported a 30 % percent (!)  increase in traffic *on the
> BestBuy stores pages, e.g.
>
> http://stores.bestbuy.com/1895
>
> since they have been augmented by GoodRelations + RDFa rich mark-up.
>
> *3. Yahoo observes a 15% increase in the Click-through-Rate (CTR). *
>
> Nick Cox from Yahoo also recently reported that augmented search results,
> e.g. those with GoodRelations / RDFa in Yahoo get a *15 % higher
> Click-through-Rate (CTR).
>
> So in short: *While better visibility in traditional search engines is of
> course not the main intended effect by adding GoodRelations & RDFa rich
> mark-up,
> I think these findings are so substantial that any SEO / SEM consultant
> should apply it - now!
>
> Patterns for simple copy-and-paste are here:
>
>     http://www.ebusiness-unibw.org/wiki/Rdfa4google
>
> A full cookbook of mark-up recipes is being maintained at
>
>     http://tr.im/cookbook
>
> All developer resources are at
>
>     http://www.ebusiness-unibw.org/wiki/GoodRelations
>
> Best wishes
>
> Martin Hepp
>
> --
> --------------------------------------------------------------
> martin hepp
> e-business & web science research group
> universitaet der bundeswehr muenchen
>
> e-mail:  hepp at ebusiness-unibw.org
> phone:   +49-(0)89-6004-4217
> fax:     +49-(0)89-6004-4620
> www:     http://www.unibw.de/ebusiness/ (group)
>          http://www.heppnetz.de/ (personal)
> skype:   mfhepp
> twitter: mfhepp
>
> Check out GoodRelations for E-Commerce on the Web of Linked Data!
> =================================================================
>
> Project page:http://purl.org/goodrelations/
>
> Resources for developers:http://www.ebusiness-unibw.org/wiki/GoodRelations
>
> Webcasts:
> Overview - http://www.heppnetz.de/projects/goodrelations/webcast/
> How-to   - http://vimeo.com/7583816
>
> Recipe for Yahoo SearchMonkey:http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey
>
> Talk at the Semantic Technology Conference 2009:
> "Semantic Web-based E-Commerce: The GoodRelations Ontology"http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287
>
> Overview article on Semantic Universe:http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html
>
> Tutorial materials:
> ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
>
>
> _______________________________________________
> goodrelations mailing list
> goodrelations at ebusiness-unibw.org
> http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations
>
>

-- 
Steven Forth
steven.forth at gmail.com
@StevenForth
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[goodrelations] GoodRelations + RDFa have huge impact on Google Rank and CTR