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Dear all:

A recent PayPal study shows that the lack of comprehensive information 
about total costs, payment options, and other details causes a lot of 
shoppers to abandon an already started online purchase.

The study suggests that many consumers leave the site mainly because 
they want additional information before completing the transaction.
Even if many of those would have been willing to buy at that site, 
eventually, they don't do so because they never come back from their 
searches for additional information.

Most important reasons for cart abandonment:
-- High shipping charges: 46 percent
-- Wanted to comparison shop: 37 percent
-- Wanted to shop offline: 26 percent
-- Couldn't find preferred pay option: 24 percent

The important thing for me in here is that merchants LOOSE money because 
they don't make available important details for the customers.
It is not that the potential buyers are eventually not convinced of the 
offer. It is that they want to have more information before completing 
the purchase and get lost somewhere in the Web when searching for 
additional information. Or they are not directly pointed to a store 
related to the online presence.

With GoodRelations, any merchant could provide such details and empower 
what I call "Deep Comparison Shopping".

For the full study, see
http://www.cnbc.com/id/31506399/site/14081545

For a presentation on "Deep Comparison Shopping", see
http://www.slideshare.net/mhepp/deep-comparison-shopping-1591651

For the abstract of my upcoming invited talk at EC-Web 2009 entitled 
"Product Variety, Consumer Preferences, and Web Technology: Can the Web 
of Data Reduce Price Competition and Increase Customer Satisfaction?", see
http://www.heppnetz.de/files/56920144.pdf

Best
Martin Hepp

----------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  mhepp at computer.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
         http://www.heppnetz.de/ (personal)
skype:   mfhepp 
twitter: mfhepp

Check out the GoodRelations vocabulary for E-Commerce on the Web of Data!
========================================================================

Webcast:
http://www.heppnetz.de/projects/goodrelations/webcast/

Talk at the Semantic Technology Conference 2009: 
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://tinyurl.com/semtech-hepp

Tool for registering your business:
http://www.ebusiness-unibw.org/tools/goodrelations-annotator/

Overview article on Semantic Universe:
http://tinyurl.com/goodrelations-universe

Project page and resources for developers:
http://purl.org/goodrelations/

Tutorial materials:
Tutorial at ESWC 2009: The Web of Data for E-Commerce in One Day: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey

http://www.ebusiness-unibw.org/wiki/GoodRelations_Tutorial_ESWC2009

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This is the archive of the goodrelations dicussion list

[goodrelations] PayPal Study Suggests That GoodRelations Data Could Reduce Canceled Online Purchases