GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.
Martin Hepp (UniBW)
martin.hepp at ebusiness-unibw.org
Wed Jul 29 09:25:38 CEST 2009
Dear all:
Re: Yahoo Gives In to Microsoft, Gives Up on Search - BusinessWeek
http://www.businessweek.com/technology/content/jul2009/tc20090728_826397.htm
Fyi - I think it will rather strengthen the impact of Yahoo SearchMonkey
technology, because that is actually the strongest technical asset of
Yahoo - if your read the
article carefully, you will see that what MS will provide is the
matching of sponsored links to search results. And that is something
GoodRelations meta-data will make a lot more powerful. So I see no
reason to assume a reduced importance of SearchMonkey. More likely it
will quickly increase the scope of SearchMonkey from Yahoo to Yahoo+Bing.
Also note that an even bigger business benefit for companies will be be
high-quality traffic generated via GR-powered affiliate marketing etc.,
which does not require Yahoo crawling. Yahoo is important for
encouraging the small businesses to create an initial data set.
A huge business potential will be in complementing systems that use the
respective data in more depth and breadth than Yahoo. It may be Bing, it
may be a novel vendor ;-)
We will see...
Best
Martin Hepp
--
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martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen
e-mail: mhepp at computer.org
phone: +49-(0)89-6004-4217
fax: +49-(0)89-6004-4620
www: http://www.unibw.de/ebusiness/ (group)
http://www.heppnetz.de/ (personal)
skype: mfhepp
twitter: mfhepp
Check out GoodRelations for E-Commerce on the Web of Linked Data!
=================================================================
Webcast:
http://www.heppnetz.de/projects/goodrelations/webcast/
Recipe for Yahoo SearcMonkey:
http://tr.im/rAbN
Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://tinyurl.com/semtech-hepp
Overview article on Semantic Universe:
http://tinyurl.com/goodrelations-universe
Project page:
http://purl.org/goodrelations/
Resources for developers:
http://www.ebusiness-unibw.org/wiki/GoodRelations
Tutorial materials:
CEC'09 2009 Tutorial: The Web of Data for E-Commerce: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
http://tr.im/grcec09
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