Dear all:
Re: Yahoo Gives In to Microsoft, Gives Up on Search - BusinessWeek
http://www.businessweek.com/technology/content/jul2009/tc20090728_826397.htmFyi - I think it will rather strengthen the impact of Yahoo SearchMonkey
technology, because that is actually the strongest technical asset of
Yahoo - if your read the
article carefully, you will see that what MS will provide is the
matching of sponsored links to search results. And that is something
GoodRelations meta-data will make a lot more powerful. So I see no
reason to assume a reduced importance of SearchMonkey. More likely it
will quickly increase the scope of SearchMonkey from Yahoo to Yahoo+Bing.
Also note that an even bigger business benefit for companies will be be
high-quality traffic generated via GR-powered affiliate marketing etc.,
which does not require Yahoo crawling. Yahoo is important for
encouraging the small businesses to create an initial data set.
A huge business potential will be in complementing systems that use the
respective data in more depth and breadth than Yahoo. It may be Bing, it
may be a novel vendor ;-)
We will see...
Best
Martin Hepp
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martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen
e-mail:
mhepp at computer.orgphone: +49-(0)89-6004-4217
fax: +49-(0)89-6004-4620
www:
http://www.unibw.de/ebusiness/ (group)
http://www.heppnetz.de/ (personal)
skype: mfhepp
twitter: mfhepp
Check out GoodRelations for E-Commerce on the Web of Linked Data!
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Webcast:
http://www.heppnetz.de/projects/goodrelations/webcast/Recipe for Yahoo SearcMonkey:
http://tr.im/rAbNTalk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://tinyurl.com/semtech-heppOverview article on Semantic Universe:
http://tinyurl.com/goodrelations-universeProject page:
http://purl.org/goodrelations/Resources for developers:
http://www.ebusiness-unibw.org/wiki/GoodRelationsTutorial materials:
CEC'09 2009 Tutorial: The Web of Data for E-Commerce: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
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