GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.
Martin Hepp (UniBW)
martin.hepp at ebusiness-unibw.org
Wed Jul 29 09:25:38 CEST 2009
Dear all: Re: Yahoo Gives In to Microsoft, Gives Up on Search - BusinessWeek http://www.businessweek.com/technology/content/jul2009/tc20090728_826397.htm Fyi - I think it will rather strengthen the impact of Yahoo SearchMonkey technology, because that is actually the strongest technical asset of Yahoo - if your read the article carefully, you will see that what MS will provide is the matching of sponsored links to search results. And that is something GoodRelations meta-data will make a lot more powerful. So I see no reason to assume a reduced importance of SearchMonkey. More likely it will quickly increase the scope of SearchMonkey from Yahoo to Yahoo+Bing. Also note that an even bigger business benefit for companies will be be high-quality traffic generated via GR-powered affiliate marketing etc., which does not require Yahoo crawling. Yahoo is important for encouraging the small businesses to create an initial data set. A huge business potential will be in complementing systems that use the respective data in more depth and breadth than Yahoo. It may be Bing, it may be a novel vendor ;-) We will see... Best Martin Hepp -- -------------------------------------------------------------- martin hepp e-business & web science research group universitaet der bundeswehr muenchen e-mail: mhepp at computer.org phone: +49-(0)89-6004-4217 fax: +49-(0)89-6004-4620 www: http://www.unibw.de/ebusiness/ (group) http://www.heppnetz.de/ (personal) skype: mfhepp twitter: mfhepp Check out GoodRelations for E-Commerce on the Web of Linked Data! ================================================================= Webcast: http://www.heppnetz.de/projects/goodrelations/webcast/ Recipe for Yahoo SearcMonkey: http://tr.im/rAbN Talk at the Semantic Technology Conference 2009: "Semantic Web-based E-Commerce: The GoodRelations Ontology" http://tinyurl.com/semtech-hepp Overview article on Semantic Universe: http://tinyurl.com/goodrelations-universe Project page: http://purl.org/goodrelations/ Resources for developers: http://www.ebusiness-unibw.org/wiki/GoodRelations Tutorial materials: CEC'09 2009 Tutorial: The Web of Data for E-Commerce: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey http://tr.im/grcec09 -------------- next part -------------- A non-text attachment was scrubbed... Name: martin_hepp.vcf Type: text/x-vcard Size: 308 bytes Desc: not available URL: <http://ebusiness-unibw.org/pipermail/goodrelations/attachments/20090729/428da161/attachment.vcf>