GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.
Martin Hepp (UniBW)
martin.hepp at ebusiness-unibw.org
Wed Nov 18 19:52:55 CET 2009
Dear all:
If you happen to be in Zurich, Switzerland: Please be invited to
tomorrow's Semantic Web Meetup on GoodRelations at 6.00 p.m.
Info and RSVP
============
http://www.meetup.com/Zurich-Semantic-Web-Meetup-com/de/calendar/11831501/
Title
===
Real Business Impact for the Semantic Web: GoodRelations & RDFa for Deep
Comparison Shopping on a Web Scale
Abstract
=======
In less than a year since its official release, the GoodRelations
vocabulary for e-commerce has received huge interest from practitioners
and researchers alike. GoodRelations has already been adopted by Yahoo,
BestBuy, OpenLink Software, and other major players, and is supported by
popular Web shop applications like osCommerce and the Joomla/Virtuemart
combo. For the first time in history, we can expect a massive amount of
real-world data expressed using a rich vocabulary compliant with the
state-of-the art in W3C Semantic Web technology.
In this talk, I will explain the technological foundations and the
business implications of GoodRelations for e-business experts, CTOs and
CIOs, Web developers, and basically anybody who wants to be found on the
Web. I will also show details on the massive growth of real-world data,
sketch business models for affiliate marketing, and give an overview of
available on-line resources and tools for adding GoodRelations support
to your business model.
Location
========
Uni Zürich, Institut für Bankenwesen
(meeting Room on the ground floor)
Plattenstrasse 32
Seminarraum 4
Zurich, Switzerland
Schedule
========
18:00 Socializing
18:30 Talk "Real Business Impact for the Semantic Web: GoodRelations &
RDFa for Deep Comparison Shopping on a Web Scale"
Prof. Dr. Martin Hepp, E-Business & Web Science Research Group,
Universität der Bundeswehr München, Germany
19:30 Lessons Learned, Best Practices, and Discussion
20:30 Socializing / gemeinsames Nachtessen
Speaker's Bio
=============
Martin Hepp is a professor of general management and e-business at
Universität der Bundeswehr München
in Germany, where he heads the e-business and Web Science Research
Group. Hepp holds a master's degree
in business management and business information systems and a PhD in
business information systems from
the University of Würzburg (Germany). His key research interest is in
using structured, linked data on a Web
scale for e-business, in particular matchmaking and product data reuse.
As part of his research, he developed
the GoodRelations and eClassOWL ontologies, now widely used for
describing offers on the Web. Also, he
was the organizer of more than fifteen workshops and conference tracks
on conceptual modeling, Semantic Web
topics, and information systems and member of more than sixty conference
and workshop program committees,
including ASWC, ESWC, IEEE CEC/EEE, and ECIS, and is an associate editor
of IJSWIS.
http://www.heppnetz.de
Links to GoodRelations Materials and Tools
==========================================
Project page:
http://purl.org/goodrelations/
Resources for developers:
http://www.ebusiness-unibw.org/wiki/GoodRelations
Webcasts:
Overview - http://www.heppnetz.de/projects/goodrelations/webcast/
How-to - http://vimeo.com/7583816
Recipe for Yahoo SearchMonkey:
http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey
Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287
Overview article on Semantic Universe:
http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html
Tutorial materials:
ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on
Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
--
--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen
e-mail: hepp at ebusiness-unibw.org
phone: +49-(0)89-6004-4217
fax: +49-(0)89-6004-4620
www: http://www.unibw.de/ebusiness/ (group)
http://www.heppnetz.de/ (personal)
skype: mfhepp
twitter: mfhepp