Dear all:
I was recently ask for an explanation on how GoodRelations can be used
for new forms of affiliate marketing.
Here is my reply; it may be of use for other adopters of GoodRelations:
GoodRelations supports future forms of affiliate marketing in the
following ways:
1. GoodRelations and linked commerce data on a Web scale allow a much
more fine-grained and precise selection of potentially interesting
offers for a given user in a given context-
2. GoodRelations, by means of the gr:seeks property, allows to publish
wants for other agents or services to discover. This can e.g. be used in
combination with the idea of "active semantic spaces" [1].
3. Goodrelations allows businesses to improve and republish existing RDF
data of offers or want and create a "toll road" if that improvement is
actually used by means of rdfs:seeAlso and gr:relatedWebService in
combination with a newly created URI.
For resolving that new URI, i.e. getting back to the original one, the
creator of the improvement can e.g. charge a small fee.
Best
Martin
[1] Ding, Yihong; Ding, Ying; Embley, David; Shafiq, Omair; Hepp,
Martin: Making the Semantic Web a Reality through Active Semantic Spaces
(Position Paper), Proceedings of the ESWC 2007 Workshop "Bridging the
Gap between Semantic Web and Web 2.0", June 7, 2007, Innsbruck, Austria.
PDF at
http://www.heppnetz.de/files/ding-et-al-ASpaces-semnet2007.pdf--
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martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen
e-mail:
mhepp at computer.orgphone: +49-(0)89-6004-4217
fax: +49-(0)89-6004-4620
www:
http://www.unibw.de/ebusiness/ (group)
http://www.heppnetz.de/ (personal)
skype: mfhepp
twitter: mfhepp
Check out GoodRelations for E-Commerce on the Web of Linked Data!
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Webcast:
http://www.heppnetz.de/projects/goodrelations/webcast/Recipe for Yahoo SearcMonkey:
http://tr.im/rAbNTalk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://tinyurl.com/semtech-heppOverview article on Semantic Universe:
http://tinyurl.com/goodrelations-universeProject page:
http://purl.org/goodrelations/Resources for developers:
http://www.ebusiness-unibw.org/wiki/GoodRelationsTutorial materials:
CEC'09 2009 Tutorial: The Web of Data for E-Commerce: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
http://tr.im/grcec09