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GoodRelations - The Web Vocabulary for E-Commerce

This is the archive of the goodrelations dicussion list

GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.

[goodrelations] Facebook Open Graph and http://www.productontology.org

Martin Hepp martin.hepp at ebusiness-unibw.org
Wed Mar 16 12:24:25 CET 2011

Hi all:

A simple yet powerful usage of this service with the OGP may be to accept the CURIEs (compact URIs) of www.productontology.org as literal values for ogp:type, e.g.

    <meta property="og:type" content="pto:Laser_printer"/>

This would give Facebook unprecedented precision without the need to maintain the type identifiers, plus up to 100 translations for the types.

Full example for


<html xmlns="http://www.w3.org/1999/xhtml"
    <title>The Rock (1996)</title>
    <meta property="og:title" content="HP Photosmart e-All-in-One Printer - D110a"/>
    <meta property="og:type" content="pto:Laser_printer"/>
    <meta property="og:url" content="http://www.shopping.hp.com/product/printer/Photosmart/1/storefronts/CN731A%2523B1H"/>
    <meta property="og:image" content="http://hpshopping.speedera.net/s7d2.scene7.com/is/image/HPShopping/cn731a_main?$full3_fmt$"/>
    <meta property="og:site_name" content="HP"/>
    <meta property="fb:admins" content="USER_ID"/>
    <meta property="og:description"
          content="Print lab-quality photos, everyday documents, and Web content on the fly, without Using a PC. HP ePrint and integrated wireless make it easy to share our Photosmart e-All-in-One—D110a with multiple PCs and print from any room in your home."/>



On Mar 1, 2011, at 7:21 PM, Martin Hepp wrote:

> Dear all:
> We are happy to release http://www.productontology.org, an online-service
> that provides class definitions for all of the ca. 300,000 types
> of products or services that are contained in the 3.5 million Wikipedia entries.
> This can be used in combination with the OGP if you add GoodRelations 
> (http://purl.org/goodrelations/) markup in RDFa to the body of your page.
> In short, www.productontology.org provides for the schema level what DBpedia 
> provides for the data / instance level of the Semantic Web.
> A few examples:
> Laser_printer   http://www.productontology.org/id/Laser_printer
> Manure_spreader http://www.productontology.org/id/Manure_spreader
> Racing_bicycle  http://www.productontology.org/id/Racing_bicycle
> Soldering_iron  http://www.productontology.org/id/Soldering_iron
> Sweet_potato    http://www.productontology.org/id/Sweet_potato
> The Product Ontology is designed to be compatible with the GoodRelations 
> Ontology for e-commerce, but it can be used for any other purpose that requires 
> class definitions for specific objects.
> All Wikipedia translations are preserved, so you have up to 100 translations per label.
> It would be worthwhile to think about how this can be used directly within the 
> OGP for identifying more specific types of page content.
> Background informations and FAQs: 
> http://www.productontology.org/#faq
> Examples in RDF/XML, Turtle, and RDFa:
> http://www.productontology.org/#examples
> Any feedback is highly appreciated!
> Acknowledgments: Thanks to Axel Polleres, Andreas Radinger, Alex Stolz, and
> Giovanni Tummarello for very valuable feedback. 
> The work on The Product Types Ontology has been supported by the German Federal
> Ministry of Research (BMBF) by a grant under the KMU Innovativ program as part
> of the Intelligent Match project (FKZ 01IS10022B).
> --------------------------------------------------------
> martin hepp
> e-business & web science research group
> universitaet der bundeswehr muenchen
> e-mail:  hepp at ebusiness-unibw.org
> phone:   +49-(0)89-6004-4217
> fax:     +49-(0)89-6004-4620
> www:     http://www.unibw.de/ebusiness/ (group)
>      http://www.heppnetz.de/ (personal)
> skype:   mfhepp 
> twitter: mfhepp

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