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Dear all:

If you are running a Magento store and use the MSemantic extension for generating GoodRelations markup (for Rich Snippets etc.), then please update to the most recent version.

This is currently the release "2011-11-24 03:09:45", which you can obtain freely from

   http://www.magentocommerce.com/magento-connect/msemantic-semantic-seo-for-rich-snippets-in-google-and-yahoo.html

Only this version is compatible with the newest Google requirements.

From our Web crawls, we see a lot of shops still using very outdated versions of MSemantic, which will not provide the markup needed for Google.

Note: After installing / updating the module, it can take between 2 - 8 weeks until Google will show Rich Snippets for your pages, depending on the general ranking of your site, and other factors.

So do it now ;-)

And please spread the word to anybody running a Magento store. MSemantic is the easiest, cheapest, and most powerful way to add GoodRelations and RDFa to your store, both for Google Rich Snippets and for Semantic SEO in general. Kudos to Uwe Stoll for developing and maintaining this important initiative.

Additional information about the benefits of Semantic SEO are at

    http://wiki.goodrelations-vocabulary.org/GoodRelations_for_Semantic_SEO

Best wishes

Martin Hepp


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martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  hepp at ebusiness-unibw.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
         http://www.heppnetz.de/ (personal)
skype:   mfhepp 
twitter: mfhepp

Check out GoodRelations for E-Commerce on the Web of Linked Data!
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* Project Main Page: http://purl.org/goodrelations/