Warning:
This tool or project is no longer maintained and kept available only for archival purposes. Since GoodRelations and schema.org have evolved significantly in the past years, the current status available on this page is unlikely to function as expected. We take no responsibility for any damage caused by the use of this outdated work, to the extent legally possible.
Due to a lack of resources, we are unable to provide support for this project outside of consulting projects or sponsored research. Please contact us if you can contribute resources to update and enhance these resources.
Rich Snippet Generator for
GoodRelations is a powerful yet simple technique for putting rich data snippets about your business into your Web pages. This makes the unique features of your products and services more accessible for the latest generation of search engines (e.g. Google or Yahoo SearchMonkey), novel mobile applications, and browser plug-ins. Plus, it brings positive effects on existing search engines.
With this tool, you can create such snippets using the W3C RDFa format for simple copy-and-paste. Just insert them into your Web pages and update the XHTML/HTML page header markup, as explained below.
It will pay out. It's simple. And BestBuy is already doing it with remarkable results.
Step 2: Create rich snippet for your shop or store
This step is necessary only if you maintain a shop or store location.
If you would like to provide a more granular description of your opening hours, then you should consider customizing the gr:OpeningHoursSpecification code section according to your needs. See the GoodRelations Quickstart Guide for details.
If you have multiple shops, but just one page, simply create and copy the snippet multiple times and replace all ocurrences of the three elements (#store, #mon_fri, and #sat) inside the same snippet by (#store1, #mon_fri1, #sat1), (#store2, #mon_fri2, #sat2), etc.
Step 3: Create rich snippet for an individual product or service
GoodRelations is most effective if you publish individual data on your products and services. This is of particular relevance for dynamic Web shops with many items.
If you have multiple products within the same web page, simply create and copy the snippet multiple times and replace all ocurrences of the element #offer inside the same snippet by #offer1, #offer2, etc.
Step 4: Updating the XHTML/HTML page header
Once you will have inserted the snippets into the respective pages, you should indicate their existence to crawlers. That is also pretty easy:
You can use GoodRelations in RDFa in XHTML, HTML5, and HTML4 templates, despite the different state of the standardization of respective DOCTYPEs.
1. XHTML
a) Set DOCTYPE to XHTML+RDFa 1.0:
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd">
c) Check that the <head> element includes the proper content type and encoding for XHTML:
<head><metahttp-equiv="Content-Type"content="application/xhtml+xml; charset=UTF-8"/><title>Your page title blabla...</title></head>
2. HTML5
a) Set DOCTYPE to html:
<!DOCTYPE html>
b) Set html version attribute to HTML+RDFa1.1
<htmlversion="HTML+RDFa 1.1"lang="en">
3. Other HTML markup
Either use HTML5 recipe or simply set the html version attribute to HTML+RDFa1.1 or XHTML+RDFa1.0. Most clients will extract RDF from this type. Either
With our dedicated notification service we can provide you assistance in publishing your embedded GoodRelations content. There you just have to fill in your page's Web address, afterwards we can automatically take care of the registration of your pages on the Web of Linked Data. This online tool is available here.
Thanks to Özer Kavak and Giorgos Alexiou who contributed translations to this project. The work on GRSnippetGen has been supported by the German Federal Ministry of Research (BMBF) by a grant under the KMU Innovativ program as part of the Intelligent Match project (FKZ 01IS10022B).
Developer: Alex Stolz
Disclaimer: This service is provided by the E-Business and Web Science Research Group at Universität der Bundeswehr München as it is with no explicit or implicit guarantees.
