Hauptseminar zu Management marktorientierter Wertschöpfungsketten (MMW-V)

Contact: Alex Stolz
Lecturers: Martin Hepp


Kick-off Meeting

Tuesday, January 11, 2011, 1.15 - 2.45 p.m., room 36/1134

Student Papers Due

Tuesday, March 15, 2011, 5.00 p.m.

Final Presentations

Wednesday, March 16, 2011, 9.00 - 12.00 a.m., room 36/1134

Additional Meetings

3 times, tba

Instructions and Grading

You have (1) to submit a paper of 25 pages in Springer LNCS formatting and (2) give a presentation of 30 minutes (ca. 12-18 slides).


  1. PaySwarm: Micropayment-Infrastruktur für kollaborative Wertschöpfung im WWW (Student: Ludger Rinsche, Supervision: Alex Stolz)
  2. WebID: Verteilte Identifikation und Zugriffskontrolle für das WWW (Student: David Weidt, Supervision: Andreas Radinger)
  3. Freebase als Quelle strukturierter Produktdaten für das semantische Web
  4. Datenmodelle und Standards für Veranstaltungen und Eintrittskarten(Student: Achim Reuter, Supervision: Andreas Radinger)
  5. Facebook Open Graph Protocol: Technik und Implikationen für E-Commerce (Student: Sebastian Roob, Supervision: Alex Stolz)
  6. Global Product Classification: Grundlagen und Einsatz für das semantische Web (Student: Maik Thiesling, Supervision: Uwe Stoll)
  7. PiCertified: Grundlagen und Einsatz für das semantische Web (Student: Daniel Bingel, Supervision: Uwe Stoll)

For a general overview of the topics have a closer look at the Web resources listed in the Resources section below.

General Structure of a Research Paper

A guaranteed way to fail with a paper is to follow the paper style "In this paper, I tell you some selected thoughts about something".
Researchers read research papers not because they are interested in what you think (unless you are a famous visionary), but because your validated findings help them make progress in their work. Student and term papers are often meant to train mainly the skill of reviewing related work. In such a case, some sections are not relevant.
This is why the following structure should be followed:

1 Introduction
What is the problem?
Why is it important? (Relevance of the problem in research or economic terms)
How does this problem relate to the general state of the art in the research community?
Optional for Term Paper:What is your exact contribution?
2 Methodology (Optional for Term Paper)\
How do you come up with your propoposal? (You should follow a rationale when building any proposal for a new solution)
How will you measure the quality of your proposal (define metrics for the evaluation)
3 My Proposal (Optional for Term Paper)\
In here, describe your solution to the problem. Start with an overview of the general idea. Clearly separate conceptual issues from implementation aspects.
4 Evaluation / Findings (Optional for Term Paper)
In here, you describe what happens when you apply your proposal to the problem. This should especially contain the results of measuring your proposal using the metrics defined in section 2. Highlight suprising findings in here, but do not discuss their implications. That's in the next section.
5 Discussion
Discuss whether your proposal has solved the problem in a convincing manner, use the data from section 4 to substantiate your argument. Point to strengths and weaknesses, discuss what you have solved and what remains unknown.
6 Conclusion
Summarize what you have shown ("In this paper we have shown that drinking water from the tap reduces energy consumption during ontology engineering by, on average, 50 %. We have proposed a new methodoloy for .… ")

Finding Relevant Literature

A core part of any scholarly work is getting hold of related work by others. In this section you will find some hints on how to get hold of scientific publications.

1. Springer Lecture Notes in Computer Science (LNCS)

Most University libraries provide electronic access to several journals and conference proceedings free of charge, as long as you are logged into the University network (i.e., if you work from home, you need to connect to the campus network using a VPN). This almost always includes full-text access to Springer Lecture Notes in Computer Science (LNCS).

You can reach the list of journals for computer science at <> and for business management and economics at <>
The general page for our University is<>.
2. ACM Journals, ACM Conference, and ACM Workshop Proceedings\

You can access all ACM journals and conference/workshop proceedings using the ACM Digital library at <>.
You need a log-in for that, since it is subscription service.

3. IEEE Journals, IEEE Conference, and IEEE Workshop Proceedings
From the campus network you have access to all journal publications via <> starting 1998. Earlier journal publications and conference publications do not fall under the university's subscription. You can also use a personal IEEE account and access <> directly.
4. German Magazine "Wirtschaftsinformatik"
Go to <>
Then select "Archiv" -> "Chronologisch"; locate the article and use your GI membership credentials for accessing the PDF.
5. Inter-library Loan\
You can also order copies (and maybe digital versions) via the University interlibrary loan.
This may create cost, but within reasonable amounts.
6. Subito-Doc
You can order digital copies (often scans) of ANY paper that is available in at least one German library for 5 EUR per paper at SUBITO DOC: <>.
You need to register first. Most students and researchers are "Mitarbeiter/in einer Hochschule" (Kundengruppe 1 - the cheapest fees!). Complete the registration form and make sure that the delivery type ("Lieferart") is set to "e-mail". This is cheaper and you will get a PDF automatically. It may take between 2 days and 3 weeks until the paper will arrive, but for that wait they will really try hard to get the paper. Be sure that you specify the paper in sufficient detail (e.g. Journal name, pages, volume, issue, ...)
7. Ask the author!
Alternatively, you can always try to find the author on the Web (works for most scholars) and request the Camera-ready basis of his or her paper by e-mail.