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GoodRelations - The Web Vocabulary for E-Commerce

This is the archive of the goodrelations dicussion list

GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.

[goodrelations] GoodRelations + RDFa have huge impact on Google Rank and CTR

Giovanni Tummarello g.tummarello at gmail.com
Thu Dec 10 14:29:19 CET 2009

Congrats Martin these are very concrete results!

 i didnt know bestbudy went to RDFa actually, so much better than the
hidden RDF pages!

hurry for that.. and they work right away in the inspector


shall we go and declare the pure RDF section of bestbuy obsolete? what
do you think?


On Thu, Dec 10, 2009 at 11:40 AM, Martin Hepp (UniBW)
<martin.hepp at ebusiness-unibw.org> wrote:
> Dear all:
> In his talk at the Search Engine Strategies 2009 conference in Chicago this
> week, Jay Myers, Lead Web Development Engineer for Best Buy, Co., Inc.,
> reported very surprising effects of adding GoodRelations and RDFa to their
> products pages:
> 1. GoodRelations + RDFa improved the rank of the respective pages in Google
> tremendously.
> In fact, if you try the query "BestBuy Ferris Bueller" on Google, then the
> page
>     http://products.semweb.bestbuy.com/y/products/7590289/
> comes on rank # 1 ahead of the much more established page
> http://www.bestbuy.com/site/Ferris+Bueller%27s+Day+Off+-+DVD/7590289.p?skuId=7590289&id=47476
> This indicates a strong effect of GoodRelations + RDFa on Google's
> appreciation of a page. It is particularly surprising since the age of a
> domain has now a huge influence on ranking in Google (older ones get a much
> higher ranking), and the semantically augmented one is only something like
> eight weeks old.
> 2. Jay also reported a 30 % percent (!)  increase in traffic on the BestBuy
> stores pages, e.g.
> http://stores.bestbuy.com/1895
> since they have been augmented by GoodRelations + RDFa rich mark-up.
> 3. Yahoo observes a 15% increase in the Click-through-Rate (CTR).
> Nick Cox from Yahoo also recently reported that augmented search results,
> e.g. those with GoodRelations / RDFa in Yahoo get a 15 % higher
> Click-through-Rate (CTR).
> So in short: While better visibility in traditional search engines is of
> course not the main intended effect by adding GoodRelations & RDFa rich
> mark-up,
> I think these findings are so substantial that any SEO / SEM consultant
> should apply it - now!
> Patterns for simple copy-and-paste are here:
>     http://www.ebusiness-unibw.org/wiki/Rdfa4google
> A full cookbook of mark-up recipes is being maintained at
>     http://tr.im/cookbook
> All developer resources are at
>     http://www.ebusiness-unibw.org/wiki/GoodRelations
> Best wishes
> Martin Hepp
> --
> --------------------------------------------------------------
> martin hepp
> e-business & web science research group
> universitaet der bundeswehr muenchen
> e-mail:  hepp at ebusiness-unibw.org
> phone:   +49-(0)89-6004-4217
> fax:     +49-(0)89-6004-4620
> www:     http://www.unibw.de/ebusiness/ (group)
>          http://www.heppnetz.de/ (personal)
> skype:   mfhepp
> twitter: mfhepp
> Check out GoodRelations for E-Commerce on the Web of Linked Data!
> =================================================================
> Project page:
> http://purl.org/goodrelations/
> Resources for developers:
> http://www.ebusiness-unibw.org/wiki/GoodRelations
> Webcasts:
> Overview - http://www.heppnetz.de/projects/goodrelations/webcast/
> How-to   - http://vimeo.com/7583816
> Recipe for Yahoo SearchMonkey:
> http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey
> Talk at the Semantic Technology Conference 2009:
> "Semantic Web-based E-Commerce: The GoodRelations Ontology"
> http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287
> Overview article on Semantic Universe:
> http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html
> Tutorial materials:
> ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on
> Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
> http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
> _______________________________________________
> goodrelations mailing list
> goodrelations at ebusiness-unibw.org
> http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations

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