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Dear Giovanni:

Giovanni Tummarello wrote:
> Congrats Martin these are very concrete results!
>
>  
Thanks!
> i didnt know bestbudy went to RDFa actually, so much better than the
> hidden RDF pages!
>   
They will keep on producing both, but following our recommendation, the 
RDF/XML will be a dump meant for crawlers only and collating the rich 
meta-data from all RDFa mark-up.

In other words, if you crawl the single RDF/XML, you will get the very 
same set of triples (minus duplicates) as if you crawled all XHTML/HTML 
and extracted all RDF from there.

So the authoritative URIs will be those from the RDFa and if you 
dereference an entity URI, you will go to the XHTML+RDFa resource.
> hurry for that.. and they work right away in the inspector
>
> http://sindice.com/developers/inspector/?url=http%3A%2F%2Fproducts.semweb.bestbuy.com%2Fy%2Fproducts%2F7590289%2F#sigma
>
>   
Yes, but please also show key values like price, payment, and delivery 
options, even if those require parsing a single intermediate node.

Also, you should use the ean ucc 13 property to suggest related 
entities, even if this is a literal value instead of a URI.

But be careful not to assume that all entities having the same EAN code 
are the same entities (DON'T generate sameAs statements. Just link.)

> shall we go and declare the pure RDF section of bestbuy obsolete? what
> do you think?
>
>   
No. But for the moment, fetch the RDFa if that is easier for you.

Martin
> Giovanni
>
> On Thu, Dec 10, 2009 at 11:40 AM, Martin Hepp (UniBW)
> <martin.hepp at ebusiness-unibw.org> wrote:
>   
>> Dear all:
>>
>> In his talk at the Search Engine Strategies 2009 conference in Chicago this
>> week, Jay Myers, Lead Web Development Engineer for Best Buy, Co., Inc.,
>> reported very surprising effects of adding GoodRelations and RDFa to their
>> products pages:
>>
>> 1. GoodRelations + RDFa improved the rank of the respective pages in Google
>> tremendously.
>>
>> In fact, if you try the query "BestBuy Ferris Bueller" on Google, then the
>> page
>>
>>     http://products.semweb.bestbuy.com/y/products/7590289/
>>
>> comes on rank # 1 ahead of the much more established page
>>
>>
>> http://www.bestbuy.com/site/Ferris+Bueller%27s+Day+Off+-+DVD/7590289.p?skuId=7590289&id=47476
>>
>> This indicates a strong effect of GoodRelations + RDFa on Google's
>> appreciation of a page. It is particularly surprising since the age of a
>> domain has now a huge influence on ranking in Google (older ones get a much
>> higher ranking), and the semantically augmented one is only something like
>> eight weeks old.
>>
>> 2. Jay also reported a 30 % percent (!)  increase in traffic on the BestBuy
>> stores pages, e.g.
>>
>> http://stores.bestbuy.com/1895
>>
>> since they have been augmented by GoodRelations + RDFa rich mark-up.
>>
>> 3. Yahoo observes a 15% increase in the Click-through-Rate (CTR).
>>
>> Nick Cox from Yahoo also recently reported that augmented search results,
>> e.g. those with GoodRelations / RDFa in Yahoo get a 15 % higher
>> Click-through-Rate (CTR).
>>
>> So in short: While better visibility in traditional search engines is of
>> course not the main intended effect by adding GoodRelations & RDFa rich
>> mark-up,
>> I think these findings are so substantial that any SEO / SEM consultant
>> should apply it - now!
>>
>> Patterns for simple copy-and-paste are here:
>>
>>     http://www.ebusiness-unibw.org/wiki/Rdfa4google
>>
>> A full cookbook of mark-up recipes is being maintained at
>>
>>     http://tr.im/cookbook
>>
>> All developer resources are at
>>
>>     http://www.ebusiness-unibw.org/wiki/GoodRelations
>>
>> Best wishes
>>
>> Martin Hepp
>>
>> --
>> --------------------------------------------------------------
>> martin hepp
>> e-business & web science research group
>> universitaet der bundeswehr muenchen
>>
>> e-mail:  hepp at ebusiness-unibw.org
>> phone:   +49-(0)89-6004-4217
>> fax:     +49-(0)89-6004-4620
>> www:     http://www.unibw.de/ebusiness/ (group)
>>          http://www.heppnetz.de/ (personal)
>> skype:   mfhepp
>> twitter: mfhepp
>>
>> Check out GoodRelations for E-Commerce on the Web of Linked Data!
>> =================================================================
>>
>> Project page:
>> http://purl.org/goodrelations/
>>
>> Resources for developers:
>> http://www.ebusiness-unibw.org/wiki/GoodRelations
>>
>> Webcasts:
>> Overview - http://www.heppnetz.de/projects/goodrelations/webcast/
>> How-to   - http://vimeo.com/7583816
>>
>> Recipe for Yahoo SearchMonkey:
>> http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey
>>
>> Talk at the Semantic Technology Conference 2009:
>> "Semantic Web-based E-Commerce: The GoodRelations Ontology"
>> http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287
>>
>> Overview article on Semantic Universe:
>> http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html
>>
>> Tutorial materials:
>> ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on
>> Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
>> http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009
>>
>> _______________________________________________
>> goodrelations mailing list
>> goodrelations at ebusiness-unibw.org
>> http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations
>>
>>
>>     
>
>   

-- 
--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  hepp at ebusiness-unibw.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
         http://www.heppnetz.de/ (personal)
skype:   mfhepp 
twitter: mfhepp

Check out GoodRelations for E-Commerce on the Web of Linked Data!
=================================================================

Project page:
http://purl.org/goodrelations/

Resources for developers:
http://www.ebusiness-unibw.org/wiki/GoodRelations

Webcasts:
Overview - http://www.heppnetz.de/projects/goodrelations/webcast/
How-to   - http://vimeo.com/7583816

Recipe for Yahoo SearchMonkey:
http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey

Talk at the Semantic Technology Conference 2009: 
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287

Overview article on Semantic Universe:
http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html

Tutorial materials:
ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey 
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009

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This is the archive of the goodrelations dicussion list

[goodrelations] GoodRelations + RDFa have huge impact on Google Rank and CTR