Warning: This tool or project is no longer maintained and kept available only for archival purposes. Since GoodRelations and schema.org have evolved significantly in the past years, the current status available on this page is unlikely to function as expected. We take no responsibility for any damage caused by the use of this outdated work, to the extent legally possible.

Due to a lack of resources, we are unable to provide support for this project outside of consulting projects or sponsored research. Please contact us if you can contribute resources to update and enhance these resources.

GoodRelations - The Web Vocabulary for E-Commerce

This is the archive of the goodrelations dicussion list

GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.

[goodrelations] Structured e-commerce data: Helping your customers vs. helping your competitors

Steven Forth steven.forth at gmail.com
Thu Dec 2 22:42:36 CET 2010

Thanks Martin

Do you also have this up on a website somewhere?


On Thu, Dec 2, 2010 at 3:14 PM, Martin Hepp <martin.hepp at ebusiness-unibw.org
> wrote:

> Dear all:
> I recently tried to reply to a blogpost that was critical of using Google's
> Rich Snippet functionality. Since I think my arguments may be of general
> relevance, I post them here, too:
> Hi XYZ,
> I think you are overly pessimistic about the potential of exposing
> structured data regarding your products or services. Clearly, while
> informing potential customers you are also making it easier for your
> competitors to analyze you. However, please keep in mind the following
> aspects:
> 1. Not being visible with all the details of your offer is always worse
> than being visible for both your potential customers and your competitors;
> nowadays, you can never survive by shying away from the public but just by
> having a different value proposition than your competition.
> 2. Structured data, e.g. GoodRelations in RDFa, helps keeping your value
> proposition intact when publishing it on the WWW. Instead of being reduced
> to just the price tag, the many ways in which you are different from your
> competitors remain accessible for search engines and novel recommender
> systems - e.g. stock availability, warranty, payment and delivery methods,
> or product features.
> 3. It is fairly easy for your competitors to analyze you even if you do not
> publish your offer data in RDFa. They can simply hire staff in low-labor
> countries or go via Amazon's Mechanical Turk service that will collect and
> consolidate what's on your Web page anyway. But your prospective customers
> cannot go that route, so you are putting much more friction on the
> matchmaking with potential clients than protecting yourself against your
> competition. So it is really about helping search engines to help
> prospective customers to find you.
> Best wishes
> Martin Hepp
> _______________________________________________
> goodrelations mailing list
> goodrelations at ebusiness-unibw.org
> http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations

Steven Forth
steven.forth at gmail.com
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://ebusiness-unibw.org/pipermail/goodrelations/attachments/20101202/2ab23f07/attachment.html>

More information about the goodrelations mailing list