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GoodRelations - The Web Vocabulary for E-Commerce

This is the archive of the goodrelations dicussion list

GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.

[goodrelations] Structured e-commerce data: Helping your customers vs. helping your competitors

Martin Hepp martin.hepp at ebusiness-unibw.org
Thu Dec 2 22:44:46 CET 2010

Hi Steven:

Yes: http://ebusiness-unibw.org/pipermail/goodrelations/2010-December/000292.html

Note: All post to this mailing lists are archived as per the list  
policy and available at




PS: The original post failed and I mainly relayed the message here to  
save the effort ;-)

On 02.12.2010, at 22:42, Steven Forth wrote:

> Thanks Martin
> Do you also have this up on a website somewhere?
> Steven
> On Thu, Dec 2, 2010 at 3:14 PM, Martin Hepp <martin.hepp at ebusiness-unibw.org 
> > wrote:
> Dear all:
> I recently tried to reply to a blogpost that was critical of using  
> Google's Rich Snippet functionality. Since I think my arguments may  
> be of general relevance, I post them here, too:
> Hi XYZ,
> I think you are overly pessimistic about the potential of exposing  
> structured data regarding your products or services. Clearly, while  
> informing potential customers you are also making it easier for your  
> competitors to analyze you. However, please keep in mind the  
> following aspects:
> 1. Not being visible with all the details of your offer is always  
> worse than being visible for both your potential customers and your  
> competitors; nowadays, you can never survive by shying away from the  
> public but just by having a different value proposition than your  
> competition.
> 2. Structured data, e.g. GoodRelations in RDFa, helps keeping your  
> value proposition intact when publishing it on the WWW. Instead of  
> being reduced to just the price tag, the many ways in which you are  
> different from your competitors remain accessible for search engines  
> and novel recommender systems - e.g. stock availability, warranty,  
> payment and delivery methods, or product features.
> 3. It is fairly easy for your competitors to analyze you even if you  
> do not publish your offer data in RDFa. They can simply hire staff  
> in low-labor countries or go via Amazon's Mechanical Turk service  
> that will collect and consolidate what's on your Web page anyway.  
> But your prospective customers cannot go that route, so you are  
> putting much more friction on the matchmaking with potential clients  
> than protecting yourself against your competition. So it is really  
> about helping search engines to help prospective customers to find  
> you.
> Best wishes
> Martin Hepp
> _______________________________________________
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> goodrelations at ebusiness-unibw.org
> http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations
> -- 
> Steven Forth
> steven.forth at gmail.com
> @StevenForth
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